Why it matters—and how to tell the difference
In today’s world of mass-produced, overly sweetened chocolate, “bean to bar” stands for something different. Something better.
But what does bean to bar chocolate actually mean? Why is it more expensive? And does it really taste that different?
If you’re just starting your journey into the world of craft chocolate, this guide will walk you through exactly what you need to know—clearly, honestly, and without the fluff.
What Does “Bean to Bar” Mean?
Bean to bar refers to a method of chocolate production where the maker controls the entire process—from sourcing raw cacao beans to producing the final chocolate bar.
Unlike big-brand chocolate manufacturers who buy pre-processed cocoa liquor or ready-made couverture, bean to bar makers start with whole cacao beans, usually sourced directly from farms or cooperatives, and roast, grind, refine, and mould the chocolate themselves.
In short:
It’s chocolate made from scratch, by the people who care most about how it’s made and where it comes from.
Why Is Bean to Bar Important?
1. Transparency & Ethics
Most industrial chocolate on supermarket shelves is made using commodity cocoa—often sourced through complex, opaque supply chains linked to poor pay and labour exploitation.
By contrast, bean to bar makers are typically committed to ethical sourcing. Many work directly with farmers and pay well above the commodity market rate. This supports:
- Better wages and working conditions
- Improved farming practices
- Higher quality crops
According to Fairtrade International, cocoa farmers typically receive only 6% of the value of a chocolate bar. Direct trade models used by many bean to bar makers can increase that share significantly.
2. Quality and Flavour
Bean to bar chocolate often has just two ingredients: cocoa beans and organic cane sugar. That’s it.
Because the process is tightly controlled, makers can:
- Roast beans to highlight natural flavour notes (fruity, nutty, floral, earthy)
- Adjust grind time for texture and mouthfeel
- Tailor recipes to each bean origin
The result? Chocolate that actually tastes like the place it came from.
Think single-origin coffee or natural wine.
Fact: Over 600 aromatic compounds have been identified in fine chocolate—more than red wine.
3. Minimal Additives
Most mainstream chocolate includes:
- Emulsifiers (like soy lecithin)
- Palm oil or vegetable fat
- Artificial flavourings (like vanillin)
Bean to bar chocolate cuts these out, letting the true flavour of the cacao shine through. And when makers do add extras—like sea salt, coffee, or inclusions—they’re chosen with care and balance.
How Can You Tell If a Chocolate Bar is Truly Bean to Bar?
Look for signs that the maker is involved in the full process. Key things to check:
- Clear origin: Is the country or region of the cacao listed?
- Transparent ingredients: Are there just a few simple, recognisable items?
- Maker details: Do they name their roasting, grinding, or refining process?
- No vague claims: “Artisan” and “crafted” are marketing terms—bean to bar means something specific.
If a brand doesn’t tell you where the cacao came from or how it was made, chances are it’s not bean to bar.
Is It Worth the Price?
It depends what you value.
If you care about flavour, ethics, and supporting independent makers, then yes—it absolutely is.
While a mass-produced bar might cost £1, much of that value never reaches the people who grew the cacao. Bean to bar chocolate might cost £5 or more, but you’re paying for:
- Quality cacao, often organic and shade-grown
- Fair pay for farmers and workers
- Craftsmanship at every step
- A unique flavour experience
As with specialty coffee or small-batch wine, you’re supporting a better system—one bar at a time.
Why We Only Curate Bean to Bar Chocolate
At Letterbox Chocolate, we believe good chocolate should tell a story.
Every bar in our subscription is:
- Bean to bar made
- Sourced from independent, ethical makers
- Taste-tested for quality, balance and character
- Packed and shipped sustainably
We’re here to help you discover chocolate as it was meant to be: simple, honest, and full of flavour.
Final Thought
Bean to bar isn’t a trend. It’s a return to how chocolate used to be made—with care, attention, and respect for the ingredients.
Once you’ve tasted the difference, there’s no going back.
FAQs
What’s the difference between bean to bar and craft chocolate?
Craft chocolate is a broader term. Most craft chocolate is bean to bar, but not all. “Bean to bar” refers specifically to how it’s made.
Is bean to bar chocolate vegan?
Most dark bean to bar chocolate is naturally vegan (just beans + sugar). Always check the label for milk powder or dairy ingredients in milk bars.
Does bean to bar mean organic?
Not necessarily. Many small farms use organic practices but can’t afford certification. Ask the maker for details.